Ben Vandegrift has spent the last 13 years building a reputation for being a passionate, innovative, and engaging leader in media.  He has held leadership roles at Comcast Advertising, TVSquared and is currently VP, Measurement Solutions & Innovations at VAB. 

He has a proven track record of successful strategy implementation, new product & sales tool deployments, creating educational resources and building key relationships that lead to impactful business development.

A creative thinker and excellent communicator, Ben is passionate about educating and empowering others to stay ahead of what’s next and has an innate ability to simplify the complex.  His experience developing and deploying revenue driving products enables him to ask the right questions and bring immense value to his organization and their clients.